How can we optimise red meat labelling? New study explores consumer preferences Research undertaken by the Agriculture and Horticulture Development Board (AHDB) in collaboration with Basis Research looks at how producers and retailers can optimise red-meat packaging and labelling to improve shopper purchase intent for red meat and improve long-term perceptions of the industry. While spend […]
‘Apprenticeships for all’ celebrated at Institute of Meat and Worshipful Company of Butchers Annual Prizegiving Echoing a key theme of National Apprenticeships Week, the Institute of Meat (IoM) and Worshipful Company of Butchers (WCB) Prizegiving this year demonstrated better than ever before how the meat industry is a welcoming place for all. Butchers Hall was […]
Why joining a trade association could be the best decision you’ll make this year, say National Craft Butchers It’s National Butchers Week – the week where butchers join together to celebrate their craft and raise public awareness of the quality meat they prepare and sell every day. But whilst there is much to celebrate, running […]
HCC campaigns ensure Welsh Lamb is on menus for St David’s Day Consumers in Wales will be able to celebrate St David’s Day with hyper local, sustainably produced Welsh Lamb in the gastro pub sector, thanks to a special marketing effort by Hybu Cig Cymru- Meat Promotion Wales (HCC). Traditionally known as the “feast day […]
The World Butchers’ Challenge is a butchery competition of epic proportions. With butchers from across the globe battling it out for the title of the world’s best, it’s often referred to as the ‘Olympics of Meat’. Paris 2025 — World Butchers’ Challenge (worldbutcherschallenge.com) The countdown to the World Butchers’ Challenge (WBC) has officially begun, with […]
Red meat as part of a balanced diet essential for child health Hybu Cig Cymru – Meat Promotion Wales (HCC) is reminding consumers about the positive role red meat as part of a balanced diet can play in child health. The reminder follows a report by The Academy of Medical Sciences, which stresses urgent action […]
A December to remember: red meat and dairy sales soar at Christmas 2023 saw a record-breaking Christmas week for sales, with £4.8bn spent on grocery, an increase of 4% year-on-year (w/e 23 December 2023, NIQ Homescan Panel) and a record £13.7bn spent during the month of December (4w/e 24 December 2023, Kantar). It was a […]
What to Expect at… Farm Shop & Deli Show 2024 The UK’s specialist retailers are preparing to come together again this April as Farm Shop & Deli Show returns to the NEC, Birmingham as part of the 2024 UK Food & Drink Shows (29th April – 1st May). Farm Shop & Deli Show joins Food […]
AHDB’s British Pork marketing campaign returns after successfully increasing purchase intent The Agriculture and Horticulture Development Board (AHDB) announces the return of its Feed Your Family for Less with British Pork marketing campaign on 29 January, building on the success of its previous autumn run. The £1m TV-led campaign is scheduled to hit screens from […]
Households keep meat on menu despite economic squeeze Huge numbers of PGI Welsh Lamb and PGI Welsh Beef lovers are sticking with their favourite meat cuts despite the squeeze on domestic food budgets, top consumer research specialists Kantar reports. Avneet Chana, Kantar’s Strategic Insight Director, told Hybu Cig Cymru-Meat Promotion Wales’ (HCC) conference back in […]
© National Craft Butchers 2022 – Registered in England (Company No. 00067142) 1 Belgrove, TN1 1YW – VAT 445792223
© National Craft Butchers 2022
Registered in England (Company No. 00067142) 1 Belgrove, TN1 1YW – VAT 445792223
