HCC campaigns ensure Welsh Lamb is on menus for St David’s Day

HCC campaigns ensure Welsh Lamb is on menus for St David’s Day Consumers in Wales will be able to celebrate St David’s Day with hyper local, sustainably produced Welsh Lamb in the gastro pub sector, thanks to a special marketing effort by Hybu Cig Cymru- Meat Promotion Wales (HCC).   Traditionally known as the “feast day […]

Red meat as part of a balanced diet essential for child health

Red meat as part of a balanced diet essential for child health Hybu Cig Cymru – Meat Promotion Wales (HCC) is reminding consumers about the positive role red meat as part of a balanced diet can play in child health. The reminder follows a report by The Academy of Medical Sciences, which stresses urgent action […]

A December to remember: red meat and dairy sales soar at Christmas

A December to remember: red meat and dairy sales soar at Christmas 2023 saw a record-breaking Christmas week for sales, with £4.8bn spent on grocery, an increase of 4% year-on-year (w/e 23 December 2023, NIQ Homescan Panel) and a record £13.7bn spent during the month of December (4w/e 24 December 2023, Kantar). It was a […]

Farm Shop & Deli Show 2024

What to Expect at… Farm Shop & Deli Show 2024 The UK’s specialist retailers are preparing to come together again this April as Farm Shop & Deli Show returns to the NEC, Birmingham as part of the 2024 UK Food & Drink Shows (29th April – 1st May). Farm Shop & Deli Show joins Food […]

AHDB’s British Pork marketing campaign returns after successfully increasing purchase intent

AHDB’s British Pork marketing campaign returns after successfully increasing purchase intent The Agriculture and Horticulture Development Board (AHDB) announces the return of its Feed Your Family for Less with British Pork marketing campaign on 29 January, building on the success of its previous autumn run. The £1m TV-led campaign is scheduled to hit screens from […]

Households keep meat on menu despite economic squeeze

Households keep meat on menu despite economic squeeze Huge numbers of PGI Welsh Lamb and PGI Welsh Beef lovers are sticking with their favourite meat cuts despite the squeeze on domestic food budgets, top consumer research specialists Kantar reports. Avneet Chana, Kantar’s Strategic Insight Director, told Hybu Cig Cymru-Meat Promotion Wales’ (HCC) conference back in […]

Quit the Quitting: HCC launch new health campaign

Quit the Quitting: HCC launch new health campaign Red meat promotion body Hybu Cig Cymru – Meat Promotion Wales has announced a new campaign which encourages the public not to ‘quit’ red meat in the name of healthy living. HCC’s Quit the Quitting campaign launches on January 12th, also known as Quitters’ Day – the […]

New year, new diet? AHDB explores health food trends

New year, new diet? AHDB explores health food trends After an indulgent Christmas period, many consumers will be taking a closer look at what they eat as they strive for healthier lifestyles in 2024. The Agriculture and Horticulture Development Board (AHDB) explores health related shopper habits, and how attitudes towards healthy food have changed over […]

Welsh butchers challenged to prove they are a cut above the rest!

Welsh butchers are sharpening their knives to test their skills in the country’s top competition. The Welsh Craft Butcher of the Year final will be held at the Welsh International Culinary Championships (WICC), taking place from January 22-24, 2024 at the International Convention Centre Wales (ICC Wales), Newport. The event will be free entry and […]