NCB Announces Managing Director Appointment

National Craft Butchers are delighted to announce the appointment of Eleanor O’Brien as Managing Director. Eleanor joined the membership team at National Craft Butchers in 2018, bringing extensive experience in operations, retail, and hospitality management.

Since joining National Craft Butchers Eleanor has become well known and well respected by both members and NCB colleagues alike. Spearheading NCB’s highly praised Covid response and introducing NCB’s member zoom meetings as a key benefit led to her winning the Woman in Meat Awards Trade Body category in 2021.

When looking to modernise and restructure NCB in January 2022 Eleanor was the Executive Council’s first choice for Acting Managing Director. After a year during which Eleanor managed the re-branding of NCB, including launching their new website, and introduced new membership benefits it was the natural decision to make that appointment permanent.

Commenting on the appointment, NCB President, George Debman, said,

 ‘Eleanor’s passion and dedication to our members throughout her time at NCB have been evident every day and at a time when our industry needs to work together, we are delighted to make this appointment, and are confident that NCB will continue to grow under her leadership.’  

Legislation Director John Mettrick added, ‘Our organisation has been representing butchers for 134 years. We aim to ensure that NCB continue to provide timely and relevant support to our industry for many years to come. I’m confident that Eleanor will be a real asset in ensuring we achieve that aim.’