HCC’s campaign reaps major results A major multi-platform consumer campaign, which aimed to increase brand awareness of PGI Welsh Lamb, has resulted in major success for Hybu Cig Cymru – Meat Promotion Wales. Featuring the authentic voices of the Welsh farming community, the ‘Uniquely Welsh. Experts in their field’ campaign shone a light on the […]
Date: 20th -21st July 2024 Location: Ascot Racecourse, High St, Ascot SL5 7JX Smoke and Fire Events is thrilled to unveil the first-ever World Butcher Wars Challenge, set to take place at the prestigious Ascot Racecourse on July 20th and 21st. This landmark competition will gather over 28 of the globe’s finest butchers, hailing from […]
National meat industry awards open for product nominations This year’s Meat Industry Awards, the sectors biggest, longest established and most successful awards initiative, is receiving record product entry nominations. Culminating in the much-anticipated black-tie dinner and awards ceremony on Thursday 19th September at the Hilton Birmingham Metropole, the product nominations process for 2024 have exceeded […]
How can we optimise red meat labelling? New study explores consumer preferences Research undertaken by the Agriculture and Horticulture Development Board (AHDB) in collaboration with Basis Research looks at how producers and retailers can optimise red-meat packaging and labelling to improve shopper purchase intent for red meat and improve long-term perceptions of the industry. While spend […]
‘Apprenticeships for all’ celebrated at Institute of Meat and Worshipful Company of Butchers Annual Prizegiving Echoing a key theme of National Apprenticeships Week, the Institute of Meat (IoM) and Worshipful Company of Butchers (WCB) Prizegiving this year demonstrated better than ever before how the meat industry is a welcoming place for all. Butchers Hall was […]
Why joining a trade association could be the best decision you’ll make this year, say National Craft Butchers It’s National Butchers Week – the week where butchers join together to celebrate their craft and raise public awareness of the quality meat they prepare and sell every day. But whilst there is much to celebrate, running […]
HCC campaigns ensure Welsh Lamb is on menus for St David’s Day Consumers in Wales will be able to celebrate St David’s Day with hyper local, sustainably produced Welsh Lamb in the gastro pub sector, thanks to a special marketing effort by Hybu Cig Cymru- Meat Promotion Wales (HCC). Traditionally known as the “feast day […]
The World Butchers’ Challenge is a butchery competition of epic proportions. With butchers from across the globe battling it out for the title of the world’s best, it’s often referred to as the ‘Olympics of Meat’. Paris 2025 — World Butchers’ Challenge (worldbutcherschallenge.com) The countdown to the World Butchers’ Challenge (WBC) has officially begun, with […]
Red meat as part of a balanced diet essential for child health Hybu Cig Cymru – Meat Promotion Wales (HCC) is reminding consumers about the positive role red meat as part of a balanced diet can play in child health. The reminder follows a report by The Academy of Medical Sciences, which stresses urgent action […]
A December to remember: red meat and dairy sales soar at Christmas 2023 saw a record-breaking Christmas week for sales, with £4.8bn spent on grocery, an increase of 4% year-on-year (w/e 23 December 2023, NIQ Homescan Panel) and a record £13.7bn spent during the month of December (4w/e 24 December 2023, Kantar). It was a […]
© National Craft Butchers 2022 – Registered in England (Company No. 00067142) 1 Belgrove, TN1 1YW – VAT 445792223
© National Craft Butchers 2022
Registered in England (Company No. 00067142) 1 Belgrove, TN1 1YW – VAT 445792223
