National Food Crime Unit industry update: Labelling defrosted meat

National Food Crime Unit (NFCU) industry update (November 2025): Labelling defrosted meat Concerns have been raised about defrosted poultry products being refrozen, then incorrectly labelled. This not only constitutes food fraud but also affects product shelf life and raises food safety concerns. Keeping consumers informed and protected is at the heart of food labelling regulations. […]
2025 Christmas trends: convenience and group gatherings

AHDB predicts convenience cooking and group gatherings will shape 2025 Christmas food trends Christmas 2025 promises a feast of flavour and innovation, as timeless traditions blend with modern convenience, according to AHDB’s festive food predictions. Christmas gatherings are expected to be bigger and better than ever, as 80% of consumers plan on their celebrations being […]
Pasture for Life appoints Adrian Carne as new Chair

Pasture for Life appoints Yeo Valley leader Adrian Carne as Chair to help scale its trusted certification through national partnerships and market growth Pasture for Life (PfL) has appointed Adrian Carne, former Managing Director of Yeo Valley and Chair of UK Organic, as its new Chair. The move highlights the growing national influence of the […]
Helen Herniman appointed CEO of AHDB

Helen Herniman appointed CEO of AHDB The Agriculture and Horticulture Development Board has appointed Helen Herniman as its new Chief Executive and Accounting Officer from 5 January 2026. Helen is a Chartered Accountant with several years’ executive experience, leading organisations in a variety of sectors through growth, turnaround and transformation. Her career spans the public […]
Bira launches 2025 Love Your High Street Week

Bira launches 2025 Love Your High Street Week to celebrate and support independent retailers Bira has launched its third Love Your High Street Week campaign, urging shoppers across the UK to support their local independent businesses. Building on the success of the previous two years, Bira is once again shining a spotlight on the diversity, […]
UK Sausage Week 2025 competition winners exclusively unveiled

UK Sausage Week 2025 competition winners exclusively unveiled A variety of winners were revealed on 27th October at a sell-out luncheon and awards ceremony at Butchers’ Hall in London, to mark the start of UK Sausage Week. The 2025 celebration luncheon was attended by butchers, retailers, supermarkets, manufacturers and foodservice, all involved in the annual […]
‘British pork. But not as you know it’ – AHDB’s winning campaign returns for the autumn

‘British pork. But not as you know it’ – AHDB’s winning campaign returns for the autumn The Agriculture & Horticulture Development Board (AHDB) is relaunching its standout pork marketing campaign, ‘British pork. But not as you know it’, from 1st October with a fresh burst of activity. The campaign’s return follows strong results earlier this […]
The wait is over! Winners of the 2025 National Craft Butchers Product Awards revealed

The wait is over! Winners of the 2025 National Craft Butchers Product Awards revealed After a tense five week wait following judging at Harper Adams University on 4th September, National Craft Butchers are delighted to announce the winners in the 2025 National Craft Butchers Product Awards. The awards seek to uncover and reward the outstanding […]
UK Sausage Week is back with a banger for 2025!

UK Sausage Week is back with a banger for 2025! UK Sausage Week, the premier initiative celebrating a British meal-time staple, will run through the last week of October. The week-long activity, running from Monday 27th October – Sunday 2nd November, will see Britain’s butchers’ shops, supermarkets, caterers and manufacturers highlight the fantastic range of […]
Consumers craving meaty meals when dining out

Consumers craving meaty meals when dining out With ongoing cost-of-living concerns, consumers appear to be dropping everyday eating out occasions and are instead prioritising occasion-led dining experiences. New research from the Agriculture and Horticulture Development Board has explored new dining out trends and what cuisines consumers are willing to splash out on. In the last […]