Red Meat Industry Vision: Delivering Value for Wales

Red Meat Industry Vision: Delivering Value for Wales Hybu Cig Cymru – Meat Promotion Wales (HCC) has outlined its priorities for the next four years with the publication of its strategic action plan, ‘Red Meat Industry Vision: Delivering Value for Wales’. The document, published today [10 March 2026], reveals three focus areas that will support the […]
What really drives meat purchases? AHDB uncovers new shopper priorities

What really drives meat purchases? AHDB uncovers new shopper priorities AHDB’s new ‘Meat Shopper Journey’ study, conducted with market research agency Sparkminds, reveals a clear gap between what shoppers say they do and how they actually behave in-store. Retail sales of beef, pork and lamb were worth £13.2bn in 2025 (Worldpanel by Numerator, 52 w/e […]