AHDB’s new British pork campaign cuts through with fresh take on familiar favourites

AHDB’s new British pork campaign cuts through with fresh take on familiar favourites AHDB’s new marketing campaign, ‘This is British Pork. But not as you know it’, landed with impact – reinvigorating public perception of pork and reaching audiences who might have overlooked it. Launched in February during a time of continued cost-of-living concerns and […]