Meat and dairy perform well in January as consumers focus on health
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Meat and dairy perform well in January as consumers focus on health Meat and dairy products were a hit with consumers in January, as meat-free volume declines outpaced their meat counterparts and dairy-free products experienced less demand compared to last year. It seems food trends during January are changing, with greater opportunities for red meat […]
HCC’s campaign reaps major results
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HCC’s campaign reaps major results A major multi-platform consumer campaign, which aimed to increase brand awareness of PGI Welsh Lamb, has resulted in major success for Hybu Cig Cymru – Meat Promotion Wales. Featuring the authentic voices of the Welsh farming community, the ‘Uniquely Welsh. Experts in their field’ campaign shone a light on the […]