Day: 18 March 2024

Meat and dairy perform well in January as consumers focus on health

Meat and dairy perform well in January as consumers focus on health Meat and dairy products were a hit with consumers in January, as meat-free volume declines outpaced their meat counterparts and dairy-free products experienced less demand compared to last year. It seems food trends during January are changing, with greater opportunities for red meat […]

HCC’s campaign reaps major results  

HCC’s campaign reaps major results   A major multi-platform consumer campaign, which aimed to increase brand awareness of PGI Welsh Lamb, has resulted in major success for Hybu Cig Cymru – Meat Promotion Wales.  Featuring the authentic voices of the Welsh farming community, the ‘Uniquely Welsh. Experts in their field’ campaign shone a light on the […]