Day: 25 January 2024

AHDB’s British Pork marketing campaign returns after successfully increasing purchase intent

AHDB’s British Pork marketing campaign returns after successfully increasing purchase intent The Agriculture and Horticulture Development Board (AHDB) announces the return of its Feed Your Family for Less with British Pork marketing campaign on 29 January, building on the success of its previous autumn run. The £1m TV-led campaign is scheduled to hit screens from […]

Households keep meat on menu despite economic squeeze

Households keep meat on menu despite economic squeeze Huge numbers of PGI Welsh Lamb and PGI Welsh Beef lovers are sticking with their favourite meat cuts despite the squeeze on domestic food budgets, top consumer research specialists Kantar reports. Avneet Chana, Kantar’s Strategic Insight Director, told Hybu Cig Cymru-Meat Promotion Wales’ (HCC) conference back in […]